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Four core values of outdoor LED displays Published:2017-09-23
China's reform and opening up so far, the rapid development of cities, all walks of life thriving, LED display industry is one of the beneficiaries.

Outdoor LED display in the LED display applications market share is relatively large, accounting for about two of the entire market share. An important application market branch, do you know what the core media value of the outdoor LED display is? The following small series of Liancheng to introduce.

I. The unique value of space in the core business district: the outdoor LED displays are mostly located in the landmark buildings of the core city, the central business district, the main roads and the densely populated places. Along with the city to speed up the process, these places have become the main place of city mainstream people engaged in business activities, leisure and entertainment, catering and shopping, so they have the characteristics of scarcity, core, also has become the value of marketing and brand advertising media form.

Two, the arrival rate is high, cover the audience: LED display to the screen area is big, bold, strong visual impact, from the perspective of a wide range of dazzling colors and other characteristics, has a good line of sight and the ultra clear screen, coupled with the unique advantages of space, making the LED display media attracts all the people eyeball. The survey found that the outdoor LED display media average weekly arrival rate was 61.8%, the average weekly consumption reached the frequency of 3.8 times, the monthly average arrival rate was 79.3%, 30% of the audience initiative on the outdoor LED screen media audience, the average single eyes for 15.1 seconds. LED display has relatively stable, repeated contact with the audience, which is conducive to the effective transmission of LED screen media information.

Three, the audience identity transformation advertising effect: outdoor LED display can effectively enhance the cognition and attitude to the brand of the audience, the outdoor media, respondents were more inclined to think that the outdoor LED display advertising brand is the powerful brands as well as the industry's leading brands. At the same time, LED display advertising for the promotion of brand and product impression is also very helpful, 76.1% of the audience affirmed outdoor LED display advertising, brand and product impression ascension influence degree is bigger. Product advertising and the resulting good brand image will play an important role in consumer purchase. Contact LED outdoor display advertising, audience behavior influenced by advertisement, have a subsequent behavioral intention, among them, nearly 20% will take the initiative to Internet search related information, 6.7% will be directly into the store, the 24.7% will try to buy the product, there are 37.3% pass or take the initiative to discuss the relevant product information to others, the formation of the two spread.


Four, high-end audience, marketing value is obvious: in recent years, LED outdoor media operators continue to emerge, but we also see that outdoor LED screen media operators in order to maintain the media level uneven in quality, the daily operation, regardless of quality and content of advertising, media image have a negative impact; therefore, in order to further realize the healthy development the difference of the media and the industry, the media to establish a good brand image, and focus on the long-term sustainable development and continuous innovation is crucial. Some outdoor media have introduced new technologies such as human screen interaction and two-dimensional code scanning, attracting consumers to participate in the process of brand communication, thereby enhancing the integration value of media advertising.

The media value of outdoor LED display should not only be limited to the above four aspects, more market value to LED display manufacturers to dig!