|B&H relies on Atlona hardware to distribute 1080p HD content from Blu-ray and media players to each screen and projector in the correct format, as well as future-proof its 48-screen TV video wall to support 4K Ultra HD content.|
“Every day hundreds of potential customers view displays expecting to experience the most advanced video resolutions available,” said Keith Cenname, display merchandiser for B&H. “The loss-less HD signal from the Blu-ray players, combined with expertise from our professional staff, allows us to recommend the perfect television or projector to our customers.”
At the heart of the new B&H video distribution system, eight Atlona AT-HDCAT-8 2x8 HDBaseT distribution amplifiers in a cascaded configuration, each with eight category cable outputs, distribute signal from individual Blu-ray players to Atlona AT-HDRX HDBaseT receivers located at each TV in the video wall and on gondolas—with some located up to 100 feet away. The 40-projector demo area distributes HD video from a Blu-ray and media player via four Atlona AT-HD-V18 1x8 and one AT-HD-V116 1x16 HDMI distribution amplifiers.
To reduce costs and system complexity, with the added benefit of simplifying installation, the AT-HDCAT-8 units deliver power to the AT-HDRX Receivers via Power over Category cable (PoCc) technology, eliminating the need for separate power supplies at each receiver. At each display, an Atlona AT-HDRX Receiver converts the connection from HDBaseT to HDMI. For displays and projectors with maximum resolutions lower than 1080p, the AT-HDRX Receiver passes the signal through an Atlona AT-HD550 HDMI Up/Down Scaler/Converter to optimize to the display’s native maximum resolution. Each low-profile receiver is located behind each TV , making it easier to change out displays as needed.
The new video system offers a more immersive video experience to B&H customers and created a stronger sales tool for B&H staff. In the highly competitive world of electronics retailing, B&H knows it must master the art of the demo to generate sales success. The reliable distribution of HD video with optimized resolution and image clarity enables B&H customers to truly evaluate each TV ’s performance on its own merits.
“Our new video system is virtually carefree for our sales staff,” said Cenname. “We just simply change the Blu-ray disc or media player and the Atlona distribution system makes each display and projector perform at its very best.”