When Gisela Torino doesn’t like the sound of something, she changes it.
|Gisela Torina, CTS-I, CQT, CQD, is a certified system specialist at Audio Visual Resources, Inc.|
So far, Torino’s educational efforts have resulted in a respectable list of certifications on top of her EET degree: CTS-I, CQT, and CQD. As a certified system specialist at Audio Visual Resources, Inc. (AVR), an AV design and integration firm based in Mineola, N.Y., she, as her company bio attests, “does a little bit of everything,” including project management and leadership, design, programming, installation, third-party testing and verification, and staff training. She’s often required to switch gears and adjust to different roles quickly, sometimes within the course of the same day: “each role requires me to access relevant knowledge and experience in very specific ways. It’s like sometimes I’m a wrestler, others a magician, a traffic officer, or even a mad scientist.” Because of this, Torino notes that it’s necessary to have the right people supporting her. “For me, it is important to work with people I can trust. A team of experienced, but also reliable professionals,” she said. “If I’m wearing this specific hat today—the programmer hat, for example––I need to be able to trust that those doing the engineering, the install, or the design, are also doing a good job. I’m very happy to be a part of a very good company. The group of people that I work with right now is amazing.” Which is a good thing, since sometimes she’s the one that calls the shots, and other times, she’s answering to a colleague.
|Gisela Torina & colleagues at work on a project.|
She also knows that tech managers, who are sometimes the end users, play a role in how successful a project turns out, and Torino urges them to push for the best results—even if those results don’t seem possible in the beginning. “Technology managers are starting to realize how much power they have, which is excellent because they are the ones that really shape the industry,” she said. “The best systems, sometimes, come out of very specific needs of the clients. I would say that it’s very important for them to very clearly communicate what they’re looking for. A unique challenge with a clear purpose could lead to innovation.” This ties back into conducting a thorough needs analysis and requires designers, integrators, and tech managers to hash out the gritty details, especially since the same set of equipment can be configured to achieve many different things and have a big stake in how everything turns out.”
Carolyn Heinze is a regular AV Technology contributor.